Charrlotte De’Davis’s background was in events, creating incredible experiential event working with leading brands such as Fashion TV and MTV. From there she moved into e-commerce and digital marketing, which is where the online and tech enthusiasm and interest stems from.

On her travels through business she noticed how tech is only driving our thirst for efficiency and speed in every category of our lives – including beauty, and within the luxury end of the market, performance and experience is key.